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Google’s Penguin 2.0 Update Live

Web marketers have been on the lookout for the launch of Penguin 2.0, Google’s latest update after Google Engineer Matt Cutts announced the next generation of Penguin.

In Matt’s latest blog post, he gave more details on Penguin 2.0, saying that the roll-out is complete and will affect 2.3% of English queries.

Cutts wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.