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CES 2016 Top 4 tech highlights

CES 2016 took place in Las Vegas, Nevada and showcased the world’s latest innovations in technology.

We’ve compiled a collection of the most interesting and brilliant ideas from CES 2016 to inspire conversation and get us thinking about what the future may look like for brands.

VIRTUAL REALITY
Virtual reality made its presence felt at CES 2016 with headsets of all kinds. Although in its infancy, VR can open up a whole new world of opportunity for consumers to experience brands first hand. There’s still a long way to go to making VR accessible and affordable for the average consumer but it’s off to an exciting and promising start. Check out the much awaited debut of big players like the Oculus Rift, PlayStation VR, HTC Vive.

WEARABLE TECH
Fitness is still the top priority when it comes to smart watches. The convenience of tracking steps and heart rates on your wrist has appealed to many but now brands are asking why limit ourselves to watches? What about smart running shoes, headphones, smart shirts and sports bras? Looking ahead, we see wearable tech allowing brands to better connect and learn about the consumers’ experience of their product or service. By the same token, like VR, it will offer brands the opportunity to facilitate emotional connections prior to the purchase of a product or service.

THE SMART HOME
Meet Alexa, Amazon’s cloud-based voice assistant that helps keep homes in order. Alexa can be used to shop online, activate home security, play music and even report the weather and represents the evolution of the internet of things. Connected homes talk to the philosophy of technology as a facilitator of a richer life. The opportunity for brands lies in the intuition of the connected home, learning consumers’ preferences and being able to facilitate repeat purchase and increase brand loyalty.

EVOLUTION OF SCREENS
New digital displays were a key focus at CES 2016 coming in many different shapes and sizes. LG showed off a new flexible screen that can be rolled up like a newspaper as well as a screen that can provide 40% transparency. We also saw 8K resolution showcases generating buzz. With digital screens being able to do more and more, the opportunities for a brand to connect and showcase quality content grows. Future screen strategies will move beyond standard device categories and consumers will demand quality from not only their chosen shows but also from brand experiences.

KEY TAKEAWAYS

  • There was no huge unveiling of a product at CES 2016, the focus was on evolution of existing technology. “The next big thing” doesn’t happen overnight.
  • Creating a smarter product with clear value-added benefits is a challenge but true innovation and progress helps to build loyalty and trust with consumers. New technology is not necessarily about changing behaviour. The most successful technologies facilitate a better experience both in daily life and consumers experience of brands.
  • More and more non-tech brands are seen at CES 2016 as they see the value in technology and how it helps establish more personal and direct relationships with consumers.
  • Connectivity is no longer a consideration only for traditional devices, we need to be look beyond the website or app experience. This means asking how technology can become more intuitive and improve the quality of the brand experience both pre and post-purchase.
  • Where we have traditionally been limited to reaching consumers via sight and sound, the dream of brand experiences leveraging all of the senses is fast becoming a reality, opening up a world of opportunities when it comes to creating meaningful connections.

This post was brought to you by Team NBT at Match Media.

[IMAGE: Maurizio Pesce on Flickr]